Lifes2Good Appoints Vicky Metcalfe
3rd July 2015
Lifes2good has appointed Vicky Metcalfe to the role of Global Group Marketing Director. She will lead the company’s corporate and brand marketing strategy, communications, external affairs and commercial activities.
With over 20 years marketing experience gained from working in the UK with blue chip giants such as Unilever and Alberto-Culver Ltd, Vicky brings exceptional international personal care brand development expertise having worked on household brands including Tresemme, Sunsilk, VO5, Axe, Andrelon and Brylcreem.
As Global Group Marketing Director for Lifes2good, Vicky will develop and drive strategic marketing planning and leadership to support ambitious global business growth as well as lead product development and communications. At Lifes2good Vicky will be responsible for conception and roll out of innovative new marketing strategies for the company’s brand portfolio as well as devising new brand concepts to drive Lifes2good’s global brand equity.
Lifes2good is a global health and beauty business, marketing and distributing a portfolio of award winning and clinically proven brands including Viviscal across Europe, the Americas, the Middle East and Asia.
