Rebecca Keenan, Expleo – Winner of Fidelity WMB Woman in Technology Award 2024
4th November 2024
This week we hear from Rebecca Keenan, Solutions Director & Head of Intelligent Automation at Expleo.
At WMB’s recent Awards ceremony, Rebecca was presented with the Fidelity WMB Woman in Technology Award. As a young technology leader, she recognises that: ‘There is immense power in believing in your own abilities and in seeking out communities, mentors, and role models who can support and guide you.”
Q: As Solutions Director & Head of Intelligent Automation at Expleo, can you give our readers an insight into your role at this Global organisation?
My role centres on driving innovation by bridging the gap between Expleo’s capabilities and our customers’ unique needs. I work closely with sales and delivery teams to ensure our solutions are tailored to address specific business challenges, from strategic planning to technical integration.
One of my key responsibilities is helping potential clients understand how our offerings—ranging from AI and automation to broader transformation services—can solve their problems, driving both business growth and customer satisfaction.
This involves everything from strategic oversight, managing financials, and building strong client relationships, to customising solutions for seamless integration and providing ongoing post-sales delivery support.
My role is crucial in ensuring we deliver high-impact, technically sound solutions that align with client goals while fostering long-term partnerships.
By blending advanced technologies with a focus on people and process change, I lead teams to deliver impactful transformation across a range of industries globally.
Q: What are the biggest challenges facing your sector?
One of the biggest challenges facing the tech consulting sector is keeping pace with the rapid advancement of emerging technologies such as AI, automation, and data analytics. While these innovations offer immense opportunities, many organisations struggle with integrating them into their existing operations and aligning them with strategic business goals.
Another key challenge is the growing demand for skilled talent, particularly in niche areas like AI and cloud computing, which can limit a company’s ability to scale quickly. Additionally, navigating evolving regulations around data privacy and AI ethics presents complexities that tech consultancies must address to ensure compliant and responsible innovation.
Lastly, there’s a need for continuous education at leadership levels, as decision-makers often lack the deep technical knowledge required to fully capitalise on the potential of these technologies.
Q: And the opportunities?
The opportunities are vast, particularly with the growing demand for digital transformation. As companies across all industries look to modernise and optimise their operations, there’s a significant opportunity for us to guide them through implementing cutting-edge technologies like AI, automation, and data analytics.
Additionally, Ireland is positioning itself as a hub for innovation, especially in sectors like fintech, healthcare, and manufacturing, where intelligent automation can bring massive efficiency gains. The shift towards cloud solutions and increased interest in sustainability also offer opportunities to help organisations innovate in ways that support both their business goals and environmental responsibilities.
Q: How would you best describe your leadership style?
I would describe my leadership style as collaborative, forward-thinking, and centred on empowering others. I prioritise creating an open and inclusive environment where teams feel encouraged to contribute ideas, take initiative, and innovate freely.
Through clear communication, a strong strategic vision, and providing the necessary support, I aim to guide teams toward achieving both personal growth and collective success.
I also place a high value on adaptability, recognising that different situations require tailored approaches—whether it’s leading by example, offering mentorship, or holding the team accountable to meet ambitious goals.
I follow a “Stay Proactive” leadership model, focusing on problem-solving, adaptability, and effective communication, while leveraging the strengths of my team to deliver solutions that result in tangible business outcomes.
My aim is to inspire confidence, build trust, and foster a passion for continuous improvement in everything we do.
Q: You offer the following advice: “Remain curious, stay resilient, be kind, and always believe in your ability to make a difference”. Do you feel, as women, we sometimes lack confidence and even self-sabotage?
Absolutely, I think many women, myself included at times, can struggle with confidence and may even fall into patterns of self-doubt or self-sabotage. I’ve seen so many talented girlfriends talk themselves out of a promotion due to what I believe is fear of failure. It’s a reminder that we need to push through those moments and believe in our capabilities, especially when we’ve already proven our worth time and time again.
It’s a challenge that stems from societal expectations, imposter syndrome, or feeling like we need to meet an often unrealistic standard of perfection. But I believe it’s crucial to recognise that these feelings are natural and can be overcome.
The advice I give—remain curious, stay resilient, be kind, and always believe in your ability to make a difference—is grounded in building confidence and breaking free from those limiting beliefs.
By staying curious, you open yourself to growth and learning, which naturally builds confidence. Resilience helps us push through setbacks, and kindness, especially to ourselves, reminds us that we’re allowed to be human.
Ultimately, believing in our ability to make a difference is what empowers us to step into our full potential. I’ve seen firsthand how shifting this mindset can lead to tremendous success, both personally and professionally.
Pictured (l-r): Sharon Walsh, SVP, Technology, Fidelity Investments with Fidelity WMB Woman in Technology Award recipient, Rebecca Keenan, Solutions Director & Head of Intelligent Automation at Expleo and John Ruane, Ireland Regional Leader and VP, Corporate & Shared Services, Fidelity Investments.
Q: Recently you were presented with the Fidelity WMB Woman in Technology Award. How did you feel about receiving this recognition?
I was absolutely delighted and incredibly proud to receive the Fidelity WMB Woman in Technology Award. It’s a recognition that means so much to me, not just personally, but also because it highlights the importance of the work we’re doing in advancing women in technology.
This award reflects the dedication and hard work of the teams I’ve had the privilege of leading, as well as the incredible mentorship and support I’ve received along the way.
It’s deeply gratifying to see the impact of my efforts in championing diversity and inclusion, particularly through initiatives like Expleo’s Women in Technology ERG, recognised on such a platform.
It fuels my passion to continue breaking down barriers, empowering others, and making a lasting difference in the tech industry.
Q: Our conference theme this year was ‘Be the Change’. How did this theme resonate with you?
The theme “Be the Change” resonates deeply with me because it aligns with how I approach both my personal and professional life.
In technology, we are constantly driving change—whether through innovation, transformation, or breaking down barriers to create more inclusive environments. For me, being the change means taking ownership of the impact we want to have and actively working toward it, rather than waiting for things to happen or for others to lead the way.
As someone who is passionate about diversity, equity, and inclusion, particularly in the tech sector, I believe that real, lasting change begins with individuals who are willing to challenge the status quo.
Whether it’s mentoring the next generation of women in tech, pushing for ethical AI practices, or building solutions that drive meaningful outcomes for our clients, being the change is about leading by example and encouraging others to step up as well.
It’s about taking action every day to make the future better, both within our organisations and in the wider industry.
Q: ‘Sixty per cent (60%) of Irish teenage girls believe that gender inequality is the biggest barrier preventing them from pursuing careers in STEM’ (source: 2024 I Wish Report). As a young female technology leader, what advice would you offer to balance the playing field?
It’s disheartening to see that so many young girls in Ireland still feel that gender inequality is holding them back from pursuing careers in STEM. I’ve witnessed bias in the workplace, but fortunately, it hasn’t been the majority of my experience. My advice is to not let those perceptions or obstacles define your path.
There is immense power in believing in your own abilities and in seeking out communities, mentors, and role models who can support and guide you.
To balance the playing field, we need more visibility of women succeeding in STEM, and that starts with sharing our stories, mentoring younger generations, and pushing for systemic changes in education and the workplace. It’s also crucial that organisations commit to fostering inclusive cultures, creating opportunities for underrepresented groups, and investing in programs that encourage girls to explore STEM from an early age.
My advice to young girls is don’t be afraid to take up space in STEM, to remain curious and resilient, and to know that your perspective and talents are incredibly valuable. Change is happening, and we need your voices and talents to continue driving that progress.
Q: Women make up c.30% of those working in AI today (WEF 2023 Report). How can business leaders and policymakers ensure that AI systems do not perpetuate biases?
To ensure that AI systems do not perpetuate biases, business leaders and policymakers must prioritise diversity and inclusion from the ground up. This begins by ensuring diverse teams are involved in the design, development, and deployment of AI systems, as diverse perspectives help identify and mitigate bias more effectively. Additionally,
leaders should establish strong ethical frameworks and guidelines for AI development, implement regular audits of algorithms for bias, and ensure transparency in decision-making processes.
Education also plays a critical role. By educating both AI practitioners and the wider workforce about the risks of bias, we can encourage more responsible AI development. Ultimately, creating an inclusive, transparent, and accountable environment will help ensure that AI systems reflect fairness and equity, rather than perpetuate existing inequalities.
Q: What does Diversity, Equity and Inclusion mean to you?
Diversity, Equity, and Inclusion mean creating an environment where everyone, regardless of their background, feels valued, respected, and empowered to contribute.
To me, diversity is about embracing different perspectives, experiences, and ideas, while equity ensures that everyone has access to the same opportunities and resources, levelling the playing field. Inclusion is about fostering a sense of belonging, where individuals feel comfortable bringing their authentic selves to work.
I believe DE&I is essential for both personal and organisational growth, and I strive to make a difference—where I can, how I can—by fostering positive change, mentoring talent, and advocating for equitable opportunities. It’s a commitment I hold at the core of my work, ensuring that everyone can thrive, innovate, and feel supported.
Q: You are a key senior member of Expleo’s Women in Tech Employee Resource Group. What does this entail?
As a senior member of Expleo’s Women in Tech ERG, my role involves leading initiatives that promote gender diversity and inclusion within the organisation. This includes creating programs that support the professional growth of women in technology, fostering a supportive network, and providing mentorship opportunities. I also work to raise awareness about gender balance and advocate for equitable policies and practices across the company.
In this role, I aim to drive meaningful change by encouraging open dialogue, supporting career development, and empowering underrepresented talent. It’s about creating an inclusive culture where everyone, regardless of gender, can thrive and reach their full potential.
Q: Mentorship is something that you are passionate about. How important is it to ‘throw back down the ladder’?
Mentorship is incredibly important to me, and I believe it’s essential to ‘throw back down the ladder’ to help others rise. Throughout my career, I’ve benefited immensely from mentors who took the time to teach, guide, and support me. Their insights and encouragement have played a key role in shaping my journey, and I wouldn’t be where I am today without their generosity.
Because of this, I feel a deep responsibility to give back. If I can offer that same guidance to someone else, open doors for them, or provide support during critical moments in their career, I absolutely will. Mentorship is a powerful way to break down barriers and ensure that the next generation can thrive, and I’m passionate about doing what I can to make a positive impact in that regard.
Q: You have spearheaded numerous high-impact projects at Expleo that have significantly contributed to the company’s success. How do you maintain a healthy work-life balance in what must be a very demanding leadership role?
It is challenging, but it’s something I prioritise to ensure long-term success and well-being.
For me, it’s about setting clear boundaries and being intentional with my time. I focus on managing my schedule carefully, making sure to dedicate time for both work commitments and personal activities that recharge me.
I’m not always perfect at achieving this balance, but I like to think I can sense when things are off and take steps to reset. Being aware of when I need to adjust helps me maintain that balance over time.
I also lean heavily on my team, trusting and empowering them to take ownership of projects. This not only ensures that we’re delivering results, but it also allows for a more balanced workload.
Additionally, I’ve learned the importance of taking time for myself—whether that’s spending time with family, staying active, or simply taking a break. It’s this balance that keeps me energised and focused, allowing me to show up fully for both my team and my family, while continuing to deliver high-impact projects for Expleo.
Q: Who is your role model?
John Keenan, my father, has been the most significant influence on shaping me into the businesswoman I am today. His unwavering work ethic, empathy for those around him, and steadfast support allowed my siblings and me to pursue any goal we set our minds to. He has always led by example, showing me the value of dedication and compassion in both life and business.
Throughout his career, my father played a pivotal role in driving innovation and success within the companies he worked for. His focus on mentorship and developing talent left a lasting legacy, and I’ve had the privilege of meeting some of the people he mentored.
Hearing how he positively impacted their lives fills me with pride and serves as a constant reminder of the power of leadership through service.
I’ve drawn so much from his ability to navigate challenges with resilience and adaptability, and those lessons have been instrumental in my career, particularly in leadership.
His influence continues to guide my values, shaping how I approach business and strive to inspire others in my own journey.
Q: How do you stay ahead of the competition?
It doesn’t always feel like I’m staying ahead of the competition, especially in such a fast-paced industry, but that’s part of the challenge, I guess!
Trying to stay ahead requires a proactive approach that blends innovation, strategic foresight, and a commitment to continuous learning. I focus on staying informed about emerging technologies and industry trends, particularly in AI and automation, to ensure that our solutions are cutting-edge and deliver real value to clients.
Collaboration is also key —
I work closely with teams to foster a culture of creativity and problem-solving, which allows us to approach challenges from fresh perspectives and come up with innovative solutions.
Additionally, building strong relationships with clients ensures we understand their evolving needs and can anticipate the challenges they face, positioning us to offer tailored solutions that keep us ahead of the curve.
Finally, I’m always learning. Whether it’s through mentorship, executive coaching, or staying engaged with thought leadership in the industry, I make it a priority to keep growing and adapting, ensuring I can lead my team with confidence in an ever-changing market.
Q: Your predictions for 2025?
For 2025, I believe we’ll see several key trends shaping both technology and business. First, I predict the mainstream adoption of AI and automation will accelerate, not just in large enterprises but across small and medium-sized businesses as well. We’ll move beyond using AI for efficiency gains and start seeing it drive innovation in entirely new ways—such as creating personalized customer experiences and predictive decision-making.
Another trend will be the rise of ethical AI and responsible technology. With increasing awareness of data privacy, bias, and transparency, businesses will be under greater pressure to demonstrate not just innovation but ethical innovation. I think we’ll see more regulations and frameworks emerge to guide this, and companies that lead the way in ethical AI will be more trusted and competitive.
Finally, the talent landscape will shift, with a greater emphasis on cross-functional skills. Employees who can blend technical knowledge with creativity and problem-solving will be in high demand. I also foresee organisations placing a greater focus on diversity and inclusion, not only because it’s the right thing to do, but because diverse teams are proven to drive better outcomes, especially in technology innovation.
2025 will be a year where technology, ethics, and talent converge to reshape how businesses operate and compete globally.
Q: Who supports you in your career and life ambitions?
I’ve been incredibly fortunate to have a strong support system both in my professional life and personally.
At work, Expleo has always been a supporter of me, and I’m truly grateful for the opportunities I’ve been given. I’d especially like to call out Phil Codd, our Irish Managing Director, who gave me my first big chance and has consistently provided me with the space to learn, grow, and challenge the way we work. His belief in my potential has been instrumental in shaping my career.
On a personal level, my family, friends, and partner are my rock. Their unwavering love and support keep me grounded, and they never hesitate to remind me to stay humble! They’ve been with me through every step of my journey, offering encouragement and balance when things get intense, and I couldn’t do what I do without them.
Q: What legacy would you like to leave behind?
I wouldn’t say leaving a legacy is something I’ve actively thought about just yet—maybe that’s something I’ll focus on more as I get older! However, what I do hope to leave behind is a positive impact on the people I’ve worked with and mentored.
I want to be remembered as someone who made a difference in driving innovation while championing diversity, equity, and inclusion in technology.
If I can look back one day and see that I helped break down barriers, inspired others to take risks, and contributed to creating a more inclusive and innovative tech industry, I’d feel proud of that legacy.
The lighter side of ‘you’
Alternative career choice, no limits?
I like to think I would have been a great actress, given my flair for the dramatics! I’ve always enjoyed bringing a bit of energy and storytelling into everything I do, so the stage or screen could have been a fun place to channel that! Note: I’m fully aware my talents don’t lie in acting!
At one point, I thought I wanted to be a lawyer and argue in court, but there was a small issue—I tend to cry when I argue! Safe to say, that career path wasn’t meant for me!
Name three things you’re passionate about.
•Red wine – I’ve been diving into the world of red wine, exploring different varieties and regions. I might not be an expert yet, but I love pretending I know what I’m talking about with comments like, “Oh, that year is quite young!” It’s been a fun journey of discovery!
•All things pop culture – Whether it’s the latest show, movie, or trend, I’m in the loop on what’s happening in the world of entertainment.
•Innovation through technology – I’m passionate about leveraging technology to drive change and make a meaningful impact in the industry. It’s what keeps me excited and motivated in my work!
