Celebrating 5 years at Sustainable PR
4th September 2024
Recently, Sustainable PR, the public relations agency dedicated to sustainable brands, celebrated its fifth anniversary. Founded by Fiona Donnellan, originally from Meath, the agency has flourished as one of the first in Ireland to specialise in representing eco-conscious and sustainable businesses.
“I work with smart, eco-conscious, and sustainable brands that care about the planet, providing simple and effective PR strategies and storytelling to enhance their reputation,” says Founder Fiona Donnellan.
With over 12 years of experience in PR, journalism, and communications, Fiona has helped Irish brands capture attention and share their unique stories. Her current and previous clients include Volvo, Etsy, Street Feast, De’Longhi, KIND Snacks, Thanks Plants, and Achill Island Sea Salt. Plus Sligo’s The Canopy, Cairde Sligo Arts Festival and Shells Cafe.
Since its inception in 2019, Sustainable PR has remained committed to promoting brands that align with Fiona’s personal belief system in sustainability and ethical practices. “Sustainability and sustainable living are part of my everyday life, so when I started my PR agency, it seemed like a natural fit to work with brands that shared my values,” Fiona explains.
“My focus on working with sustainable brands is a commitment to making a positive impact, resonating with consumers who increasingly value ethical and eco-friendly practices and products.”
Fiona’s dedication extends beyond her professional life; as a Climate Ambassador with An Taisce, she advocates for environmental education and action. And as a proud member of 1% for the Planet, Sustainable PR contributes 1% of its annual profits to conservation efforts in Ireland.
As Sustainable PR celebrates this significant milestone, it reflects on the impactful journey so far and looks forward to continuing to champion sustainable brands.
“There is a growing global consciousness about environmental and social responsibility, and my agency complements this,” Fiona adds. “I want to see people making smarter, mindful purchases rather than overconsuming.”
For more information about Sustainable PR and its services, visit https://sustainablepr.ie/ or contact Fiona Donnellan at fiona@sustainablepr.ie.
