Where the Past Blends Perfectly with the Present – The Tweed Project

5th June 2024

Posted In: FYI

Bridging the gap between tradition and contemporary design, co-founders, Triona Lillis and Aoibheann MacNamara launched The Tweed Project a decade ago. Both passionate about Irish fabrics, they noticed that despite producing highly sought after Tweed and Linen, no one in Ireland seemed to be using them to suit a modern sensibility. In other words, they were looking for pieces which they would like to wear. So with true DIY spirit, The Tweed Project was created.

As The Tweed Project celebrates its 10th anniversary this month, the 2024 collection stands as a testament to a decade of commitment to simplicity and the artistry of natural fabrics.

From the west of Ireland, the brand unveils a collection resonating with the ethos of gentleness and mindful consumption. Handmade, one-off pieces combine beautiful Irish fabrics with modern tailoring for a truly authentic expression of Irish design. The collection is made entirely of Irish fabrics, in Ireland for the world.

This decade milestone collection is a testament to the enduring partnership between The Tweed Project’s founders, Triona and Aoibheann. Reflecting on the journey,

“Our principles remain unchanged; our love for what we do continues to drive us forward. We are grateful for every piece we have had the privilege to create—and every client we have.”

(Photographer: Doreen Kilfeather)

The Tweed Project presents ‘A Gentle Life,’ a collection that pays homage to the brand’s origins of simplicity and the thoughtful use of indigenous materials such as tweed, linen, and Aran knits. Showcasing a harmonious blend of tradition and contemporary design, the collection features blush pink linen from Emblem Weavers in Wexford and cream Tweed from Molly & Sons.




Each piece in the collection tells a story of craftsmanship and intentionality, reflecting the brand’s unwavering commitment to a slow and gentle approach to fashion.

Set against the backdrop of the Atlantic Ocean in Co. Clare, the collection not only captivates with its aesthetic but also seeks to forge a connection between today’s wearer and the bohemian souls who once inhabited the rugged landscapes of Clare a century ago.

(Photographer: Doreen Kilfeather)

Through a tapestry of Donegal woven Prairie blankets, the collection channels the essence of a simpler time, where the pursuit of aestheticism and freedom reigned supreme.

Celebrating a decade of creativity and collaboration, ‘A Gentle Life’ also marks a poignant collaboration with Rachel Poirier from Teac Damsa and Filmmaker Tadhg O’Sullivan, underscoring the brand’s commitment to simplicity in all its forms – emotionally, environmentally, and spiritually.

You can find out more about The Tweed Project here>>

Pictured: Co-founders, Triona Lillis and Aoibheann MacNamara of The Tweed Project. (Image taken by Cliodhna Prendergast).