Annika Bizon New Head of MX Samsung Ireland 

15th January 2024

Posted In: So In Demand

Samsung Electronics UK & Ireland has announced the promotion of Annika Bizon to Head of MX Ireland.

Annika, who currently holds the position of Marketing and Ominichannel Director at Samsung Electronics UK & Ireland, will see her position expanded to include oversight of marketing, product management & the commercial operations of Samsung’s Irish division.

With over 20 years’ experience in business and leadership, Annika is instrumental in driving best-in-class activities across all touchpoints for the mobile division of Samsung UK & Ireland. In her current role, Annika drives end-to-end consumer and channel excellence across online, digital, call centres, retail and marketing. She also plays a pivotal role in shaping the direction and future of Samsung’s marketing and omnichannel operations in a rapidly evolving digital landscape.

Commenting on her new role, Annika said: “I am delighted to take on this expanded role as Head of MX for Samsung Ireland. I look forward to working closely with the fantastic and talented team here in Ireland, who have delivered impressive results across all facets of our business. This is a unique opportunity to be part of shaping the future ambition and growth of this Samsung division at an incredibly exciting time for the business.”

Prior to joining Samsung in June 2021, Annika held senior positions as Commercial Director, UK & Ireland for 20th Century Fox and as GMT and Channel Management Director with Three UK. Throughout her time within the telecoms and entertainment industries, Annika has demonstrated impressive acumen in transitioning brands to a digital-first approach while maintaining commercial success.