Women’s Aid Chosen as Twitter For Good Charity Partner ’22.

11th April 2022

Posted In: Be In The Frame

Twitter has announced that it has chosen Women’s Aid as its Twitter For Good charity partner for 2022. Twitter for Good is a company-wide initiative which uses the positive power of Twitter to strengthen its communities through its platform, people, and profits. Each year, Twitter Dublin employees select a local charity partner to support. This year, of the eight diverse charities nominated, Women’s Aid emerged as the clear favourite.

As part of the partnership, Twitter will provide Women’s Aid with a range of supports that include 1:1 bespoke training via Twitter Flight School on how best to use its platform for the maximum benefit of the organisation and the women who use its service, ad credits to maximise its ongoing campaigns, access to skilled volunteering from Twitter employees and fundraising throughout the year with all proceeds matched by Twitter.

Commenting on the partnership, Sinéad McSweeney, VP Global Public Policy & Philanthropy and MD of Twitter Ireland said, “Twitter For Good dates back to the early days of the organisation when our founders strongly believed that wherever we had offices located, we would ensure that giving back and benefiting the community would be a core part of our culture. In Dublin, we do this through our charity of the year initiative. This year, we are very pleased that our employees have nominated Women’s Aid, who undertake such important work every day by providing a lifeline for so many vulnerable women and children who suffer from domestic abuse.”

Women’s Aid is a national frontline organisation working to prevent and address the impact of domestic violence and abuse including coercive control. Twitter will promote the valuable and vital services of Women’s Aid across its platform throughout the year.

Sarah Benson, CEO, Women’s Aid said, “The Women’s Aid team are delighted to have been nominated by the Twitter Dublin team as their charity of the year. Domestic abuse is a global scourge. In Ireland 1 in 4 women are subjected to this abuse over their lifetime, alongside so many thousands of children. Our work combines vital frontline work such as the National 24hr Freephone Helpline, with our specialist advocacy, training and public campaigning work. Our objective is to collaborate and create an Ireland with zero tolerance of domestic abuse, and all forms of violence against women. Working with the Twitter Dublin team is a wonderful opportunity for us to raise vital funds for our services and to partner in expanding that critical community response, to combat and prevent abuse.”

Twitter giving back is hugely important for the company and its employees. Its vision is to bring the company and community together as a force for good, focusing its support where it can make the greatest impact. Previous Irish charities that have benefited from Twitter For Good include Alone Ireland, the Irish Cancer Society and the Peter McVerry Trust.

To launch the 2022 partnership and to help promote and shine a light on the great work undertaken by Women’s Aid, the @TwitterDublin handle will host an exclusive ‘fireside chat’ with Karen White, Head of Public Policy, Twitter EMEA and Sarah Benson, CEO, Women’s Aid on Twitter Spaces in May ahead of the company’s Twitter For Good fundraiser in May. Twitter Spaces is a new way for people that use Twitter to host and listen to live audio conversations on the platform.

The Twitter For Good partnership with Women’s Aid builds on the work previously undertaken by Twitter after the initial wave of Covid-19 restrictions were lifted back in July 2020. Twitter Dublin teamed up with Safe Ireland at the time to launch a #ThereIsHelp search prompt, designed to direct people to their support services if words and phrases linked with domestic abuse are searched on the platform.

Working with Women’s Aid, Twitter will continue to highlight how vulnerable people can access credible information and resources and connect with people and organisations that can provide support.