Niamh Egan Appointed Head of Marketing at Sandyford Business District

4th April 2022

Posted In: So In Demand

Ireland’s largest business improvement district, Sandyford Business District (SBD), recently announced the appointment of Niamh Egan as Head of Marketing for the organisation. Niamh is a highly-experienced senior marketing and business development manager with a proven track record in delivering strategic and tactical brand marketing and retail campaigns.

Having served as head of numerous marketing divisions at Tesco Ireland, and with 20 years’ experience with the retail giant, Niamh came to Sandyford Business District with a strong record of achievement in devising integrated marketing campaigns and business development projects, content management and creativity along with strong people management together with a high competency in stakeholder management.

Since joining SBD in October 2020 as Business Development Manager, Niamh has spearheaded efforts to promote enhanced engagement between the association and the business community. With a keen focus on regular communications to members about the District’s cutting-edge plans and supports available to businesses, she also has been at the forefront of organising and publicising a range of initiatives such as Innovation Week, Spend in Sandyford and the popular Spotlight on Sandyford Business Series.

Chair of the Board of Sandyford Business District, Greg Brennan said of Niamh’s appointment: “Niamh is an integral member of the SBD team. Her experience, energy and expertise will help tremendously to getting our story out to a very wide audience. I am very happy that she is leading the program to help us develop our Brand.

The newly appointed Head of Marketing, Niamh Egan said: “I’m delighted to have been recently appointed as Head of Marketing for Sandyford Business District. At SBD we are incredibly proud to be a strong voice for business and I will continue to work to promote Sandyford Business District as a world class destination in which to invest, work, live and visit.

I am looking forward to overseeing the development and delivery of a fully integrated marketing strategy for the business in accordance with our ambitious and exciting strategy and business objectives.”