Ashley McDonnell appointed Chairperson of Digital Business Ireland 

21st March 2022

Posted In: So In Demand

Digital Business Ireland (DBI) has today announced the appointment of Ashley McDonnell of global luxury powerhouse PUIG, as Chairperson of the representative body up to 2024. Ashley will take over from current Chair, Niall Horgan of Irish athleisure wear brand Gym+Coffee, whose term draws to a close this month.

Prior to joining PUIG, Ashley was a Global Luxury Account Manager for internet giant Google, working to develop innovative marketing strategies for leading international brands. Previous to this, she worked at the helm of e-commerce, as a Digital Manager with Parfums Christian Dior, and as a Digital Analyst with Moët Hennessy Louis Vuitton (LVMH). She has also acted in an advisory capacity to Ireland’s leading fashion, tech and sustainability start-up, Rag Revolution. Most recently, Ashley was crowned ‘Digital Trailblazer’ at the Digital Business Ireland permanent tsb National Digital Awards 2021.

Speaking on the appointment, Secretary General of Digital Business Ireland, Lorraine Higgins, said: “I am delighted to confirm the appointment of Ashley McDonnell as the new Chairperson of Digital Business Ireland. Ashley’s career trajectory has been extraordinary, and there is no doubt her experience, talent and expertise will be of huge benefit to Digital Business Ireland as we look to deliver on our ambitions for 2022”.

On her appointment, Ashley McDonnell said: “I am so pleased to be appointed Chairperson of Digital Business Ireland, and I look forward to leading the country’s dedicated representative body for digital and e-commerce. It is an incredibly exciting time for Digital Business Ireland – with the launch of its recent Digital Insights research, its IWD Furthering Females eBook, and the National Digital Awards programme – so I am thrilled to be at the centre of so much innovation and growth”.