An Innovative Blended Learning Programme for SMEs
17th October 2021
Tipperary entrepreneur, Carey-Ann Lordan of Red PR has launched the first of its kind on-demand, blended learning programme in Public Relations. The course is designed specifically for Irish SMEs who want to learn how to roll out a simple public relations campaign for their business at little or no expense.
It combines video lessons with interactive task submissions and a one-to-one consultation with feedback from the course creator and PR practitioner herself. The entire programme can be completed in a single working day or at the participants preferred pace over a few weeks.
The programme combines on-demand access to short video lessons and templated tasks to be completed at the end of each lesson. Carey Ann personally reviews all participant submissions and then at the end of the programme she gives individual feedback, coaching and mentoring on a one-to-one call.
On completion, participants will be able to run a bespoke PR campaign for their business independently.
“I’m very proud of this course, it does exactly what it says on the tin! It’s designed for busy people and gives you everything you need to know in a nutshell to get free media exposure for your business. The feedback, mentoring and coaching component although not mandatory is really important, as it gives entrepreneurs the peace of mind and confidence required to bite the bullet and roll out their campaigns” commented the affable programme creator and entrepreneur, who has been working in the communications industry for over 15 years.
Carey Ann continued “I regularly work with Local Enterprise Offices, Skillnets, ETBs and Enterprise Ireland creating and delivering training workshops and mentoring services to business owners and entrepreneurs. During the pandemic, the demand for these courses went through the roof as people had more time to work on their businesses rather than in their businesses and that positive trend is ongoing even as restrictions ease. That demand combined with my passion for ‘teaching a man to fish’ got me thinking about what most SMEs actually want and need in terms of communications. This programme gives them all of that and more and is delivered in the optimum blended learning style.”
“I am very fortunate as I absolutely love what I do and together with the help of Clare and Katie at Red PR, I have been able to make this goal a reality. We’re passionate about communications and I love coaching entrepreneurs, whether they are thinking about starting a business or in business for decades I’m happiest when I’m working with them. I come from a long line of business owners from shopkeepers and publicans to bookmakers and agribusiness people, perhaps that’s why we connect so well, I get it! It’s been a particularly tough time for even the most resilient of us in the business community and for that reason, I wanted to launch this course at a fraction of its market value so that those who need it most can access it and benefit from the programme right from day one!”
You can find out more the programme here>>