#LookforLocal – Aoife Ireland

19th July 2021

Posted In: Be In The Frame

Aoife McNamara established the clothing brand Aoife Ireland in February 2019 and has since built national recognition in the industry for her striking, yet wearable designs in a very short time frame. Aoife credits her success in part to Instagram, where she began wearing and selling her own designs, which then quickly became popular with influencers and celebrities alike.

Sustainability is at the heart of this brand, with 50% of her most recent collection deemed as eco-friendly and are made from sustainable fabrics. Aoife crafts garments using Irish wools and tweeds and now also manufactures in Ireland to keep everything as close to home as possible. Over the past few years Aoife has received support from her Local Enterprise Office in Limerick to help start and grow her business. Most recently, Aoife availed of a Business Expansion Grant and renovated and opened up her first flagship store, in a beautifully redesigned thatched cottage in the village of Adare in Limerick.