Expleo Group appoints Siobhán Smith as Global Marketing Manager

18th June 2021

Posted In: So In Demand

Expleo, the technology partner for innovative companies, announced the appointment of Siobhán Smith to the role of Global Marketing Manager. Siobhán transitions into the role following her tenure as the company’s Head of Marketing in Ireland.

In her new role, Siobhán will be responsible for devising and implementing the marketing strategy for Expleo Group’s Quality Management Consulting business unit. She will also lead a team of country marketing managers worldwide to achieve commercial and business targets for their respective regions.

Siobhán’s promotion to Global Marketing Manager is preceded by her near three-year spell working within Expleo Ireland (formerly SQS Ireland) in the marketing division. Having joined the company in July 2018 as a Marketing Coordinator, she played a central role in the company’s official rebrand to ‘Expleo Ireland’ in her first year, and was subsequently promoted to the role of Head of Marketing for Ireland in January 2020.

Siobhán holds a Postgraduate Degree in Marketing and Management from TU Dublin. She was also awarded the Gold Medal for achieving first place on the Master of Science in Management and Marketing from the Dublin Institute of Technology, class of 2018.

Commenting on the appointment, Phil Codd, Managing Director, Expleo Ireland, said: “In 2018, Siobhán joined our team and we quickly recognised her innate ability to achieve commercial and marketing objectives through her stellar communications skills and strategic finesse. Her natural leadership skills will be invaluable in helping Expleo develop our global marketing team to enhance our brand on an international stage.”

Commenting on her appointment, Siobhán Smith, Global Marketing Manager, Expleo Group said: “I’m delighted to commence this new and exciting chapter in my Expleo career – a company I have long had an affinity for. Expleo harnesses technology to improve the lives of people around the globe, meaning the work they do is always purposeful, innovative and exciting. In this new role, I want to create a celebrated, respected and highly skilled marketing team to raise Expleo’s profile globally by communicating our value proposition effectively. I am thrilled to advance my career within a company that is as collaborative and agile as Expleo.”