The Next Chapter in Zahra’s Evolution
22nd September 2020
Bray-based family-owned business Zahra Media Group has rebranded to Zahra – Content that Connects.
Co-founded in 2003 by husband and wife team Gina Miltiadou (pictured) and John Mullins, Zahra Media Group was originally established as a print publisher with owned media in the food and parenting verticals.
Today, 65% of demand for Zahra’s services is focused on content marketing. With titles including Easy Food Magazine and everymum.ie, Zahra has leveraged its award-winning storytelling and cross-platform community-building heritage to bring unique expertise to clients. Zahra now operates as a full-service agency offering content strategy, creation, distribution and measurement to a portfolio of Ireland’s most reputable brands including Aviva, Virgin Media and ESB.
Co-Founder and Managing Director Gina Miltiadou said: “Today’s announcement marks an incredibly exciting chapter in our business journey, celebrating and acknowledging the success and hard work of our exceptionally talented team. We won our first content marketing client in 2006 and since then we have evolved the company into a multi-platform, multi-service and multi-client entity.
“Clients trust us because of our market positioning, which shows we have skin in the game. We know how to do what we do – because we do it for ourselves. Using the power of strategic, creative and purposeful content that connects, we apply the same principles and care that we use to build our own brands, to our clients – which has resulted in the majority of our work now coming from content marketing clients.
Commenting on the impact of the pandemic on the evolution of the business, Gina added:
“Like many businesses today, COVID has provided lots of room for reflection – and we realised that the world was changing and that we as a company needed to change too.
Looking inward, some parts of the business have pockets of highly specialised skill sets, while other parts were buying that expertise in.
“Being a 17-year-old boot-strapped business that had grown organically meant we had somewhat outgrown our processes. It was time to think like a startup, but with the added benefit of having a suite of brilliant clients and campaigns already on board.
And so, we have flattened our structure, broken down the publishing and content marketing silos and put new processes in place. We have also identified the gaps in our multi-talented and diverse team, and made two new hires to complement the new and improved Zahra.”
The rebrand will see a company change of name and branding, a new team structure designed to create an enhanced workflow, and a revamped website. Zahra’s diverse and multi-talented team boasts 30 specialists including strategists, chefs, food stylists, photographers, videographers, designers, writers and digital experts, all under one roof.
Last year, Zahra invested in building a full in-house podcast and video studio designed to serve both owned media and client campaigns.