Digital Marketing addressed at recent NIWC Event
24th October 2019
Network Ireland West Cork held an event titled “Powering Fearlessness and Digital Transformation” in Uillinn: West Cork Arts Centre recently. The guest speaker, West Cork’s Marie Davis, head of Google Customer Solutions at Google, shared invaluable insights and tips, while Louise Bunyan, Founder of SmartFox.ie, gave tips on a winning LinkedIn profile.
Speaking at the event, Marie Davis said: “Local businesses are the backbone of a robust regional economy and being from Skibbereen, I know first hand how true that is of West Cork. Irish businesses are facing serious unknowns in the coming months, and protecting our local economies is going to be important. However, with challenges come opportunities, and to leverage these opportunities businesses must embrace digital trends, and utilise the tools that are out there to make them successful online. We understand that ‘being online’ can be a very broad and daunting expression for many small businesses and start-ups but Google has the tools that businesses need to take that first step. We also have the mentoring and coaching available to support businesses in using these tools; but it’s up to them to take the leap and embrace technology and how it can enable businesses to thrive.”
Louise Bunyan said: “I’ve trained over 800 people in LinkedIn and most of my trainees have significant industry experience, but they’re hesitant when it comes to social media platforms, for example, they’re not on Twitter and rarely use Facebook. However, LinkedIn is the exception because it’s a business platform and they can see that it is where they need to be, but they have what I call ‘the LinkedIn Fear’. In all my talks and training workshops, my goal is to take away that fear and give confidence through showing people how to do important actions technically across their personal profile, but also how to create a stand out personal brand through key marketing foundations and core concepts.”
Ciara Byrne, president of Network Ireland West Cork, said “One of the key focus areas for any business is the whole area of digital marketing. “Many of our members run their own businesses and don’t have huge resources to dedicate to marketing. This event gave them very helpful advice on how to drive their business forward digitally.” Network Ireland West Cork holds networking events for members and guests in different locations in West Cork, generally on the last Wednesday of every month.
Pictured are: Louise Bunyan, Founder of SmartFox.ie, Ciara Byrne, president of Network Ireland West Cork & Marie Davis, head of Google Customer Solutions at Google