Grainne Mackey, Client Director, Kantar Media
15th October 2018
Last month, Kantar Media, the global media intelligence leader, announced the appointment of Grainne Mackey as a Client Director.
As part of her new role, Grainne will lead the client service team, with particular responsibility for clients of Kantar Media’s TGI consumer studies of consumer behaviour. The management and delivery of the TGI consumer studies is key for the company as it is used as a planning currency between the buy and sell side in the Irish media marketplace.
Grainne brings over 14 years’ media industry experience to this new role. Prior to this, Grainne worked with one of Ireland’s most prominent media companies, Communicorp One. She worked most recently as an Account Director, managing and maintaining client relationships with the GroupM agencies.
Grainne holds a degree in Communications Studies from Dublin City University (DCU).