Brid O’Connell new Executive Director at Guaranteed Irish

28th November 2016

Posted In: So In Demand

Guaranteed Irish has announced the appointment of Brid O’Connell as its new Executive Director. Brid founded Welcome Marketing in 2002 to provide tourism business’s with strategic marketing, communications and PR support. In 2012 she founded Luxury Ireland – a specific retail tourism programme aimed at retailers and visitor attractions to enhance visitor experiences and thus increase international business.

Ms. O’Connell said a key aim of Guaranteed Irish is to foster job creation in the Irish economy.  Companies already sporting the well-known Guaranteed Irish symbol span all sectors of the economy from food to pharma to finance and tech. Guaranteed Irish has recently undergone a rebrand and repositioning. The organisation now accepts members that conduct a significant proportion of their business in Ireland, as well as indigenous firms. The organisation hopes to promote ‘Better Business in Ireland’, using its new slogan ‘All Together Better’. For more information visit: