Catherine DeCourcy Appointed Insights Director
15th December 2015
Kinetic Ireland, the Out of Home (OOH) media agency, is pleased to announce the appointment of Caroline DeCourcy as the new Insights Director.
Caroline joined Kinetic in 2008 and has managed the company’s research service. In her new role, Caroline will be responsible for implementing continued research initiatives across the Republic of Ireland and Northern Ireland markets. Understanding consumer behaviour, measuring the effectiveness of various OOH formats are some of the recent projects undertaken and she will continue to feed relevant insights into the Kinetic team to help shape ongoing and future OOH strategies.
Caroline also works closely with a range of clients and agencies to deliver post campaign analysis including measurement figures through industry research audience measurement systems, such as, Joint National Outdoor Research (JNOR) and Target Group Index (TGI).
Prior to this role, Caroline worked with JCDecaux and Exterion Media (formerly CBS Outdoor). She studied Marketing at DIT, Mountjoy Square and attended Dominican College Secondary School.