Value Proposition Design How to Create Products and Services Customers Want

18th November 2015

Posted In: WMB Recommends

Title: Value Proposition Design: How to Create Products and Services Customers Want

Synopsis: A practical tool to design, test, create, and manage products and services customers actually want

Authors: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith.

Published by: Wiley

Available: Online

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.

Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work.

You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires.

Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.