Cool Beans Launch In The UK Market
13th November 2015
The Cool Bean Company announced their official launch into the UK today with premium retailer, Waitrose following less than one year of trade in Ireland with Supervalu and selected Fresh stores.
Cool Beans is a potted, healthy, bean-based meal that comes in three delicious flavours; smokey paprika, original tomato and hot chilli – the latter two of which will retail at £1.99 in 135 Waitrose outlets this week in a 300g microwaveable pot created exclusively for the store. The first fortnight will see both products promoted for £1.49 and can be located in the chill aisle next to prepared salads, coleslaws and quorn range.
Founded by Corkonian Sarah O’Connor and Tipperary born Isolde Johnson in 2013, the Cool Bean Company aims to create a no fuss, no nonsense, superhero food. Similar to other food brands such as Innocent and Pieminister, the company had its start on the music festival circuit before hitting supermarket shelves in Ireland in September 2014.
Isolde Johnson, who was shortlisted for the Sodexo WMB Newcomer Award 2015, commented, “Launching with a partner like Waitrose in the UK is a huge milestone for us. Waitrose is renowned as an innovator in the convenience food market and they have identified the niche that Cool Beans fill in that sector – an uncompromisingly fast, healthy, delicious meal or side dish for those who don’t have time to cook from scratch but care about what they eat and serve to their families.”
(Pictured L-R: Sarah O’Connor and Isolde Johnson outside Waitrose.)