At The NUXE Of It All

WORDS: LIV MORGAN

“This is not a Disney movie”, Aliza Jabès is referring to the competitive world that is business. Specifically, the beauty products industry; A sector that can be further credited with a remarkable ability to change over night and make your products redundant according to its fickle trends. Yet last year Aliza’s cosmetics company, Nuxe, enjoyed a turnover of €94 million and has increased profits year-on-year. Aliza, a wife and mother of two, is remarkably youthful looking for her mid-fourties, and has been officially recognised by the French Government for her contribution to the country’s economy. Sounds like a fairytale story afterall.

On meeting the Parisian beauty it is clear that her cosmetics brand encompasses all of her own personal qualities. Classic style, flawless packaging and enviably natural. Taken from the french words nature and luxe (luxury), Nuxe is distributed in 45 countries and recently, the French brand has been rolled out in Irish pharmacies nationwide.

The Nuxe Laboratory was originally set up in 1957 by a pharmacist fascinated by phytotherapy (the study of the use of extracts from natural origin as medicines or health-promoting agents) and aromatherapy. When Aliza was 26 years old she rescued the then struggling 32-year-old company from obscurity and set about bringing it to the forefront of the beauty industry. As the youngest daughter of a research pharmacist Aliza always had a keen interest in plants, and so she was inspired to reveal the prodigious nature of plants on the skin.

Read more about Aliza Jabes in in the Spring 2010 issue of WMB, on newsstands now!