DEBBIE SMITH–

MD Of Boots Ireland

It all began when Debbie Smith bought her first lipstick in Boots. Little did the teenager know then that she would eventually spend 24 years with the company working her way up to be Managing Director of Boots Ireland. With governance over 1,800 employees in Ireland, Debbie has come a long way... read more »

LOURDES BASABE-DESMONTS –

Biomedical Diagnostics Institute, DCU

Many iconic females have made important contributions to science over the past century. Now a Research Fellow in Dublin City University's Biomedical Diagnostics Institute is edging closer to making her mark on the world of science. Dr Lourdes Basabe-Desmonts is a recent recipient of a L'Oreal-UNESCO UK and Ireland Fellowship For Women In Science...read more »

The Business Of Branding –

The F-Word

Admit it, how many times have you said or thought, 'I'm not a feminist, but...' In its heyday feminism gave us The Modern Woman, but these days it no longer seems relevant. Aren't we all feminists in our own right? So has this brand essentially reached its sell-by date or is it merely getting started... read more »

IS THE FUTURE FAKE?–

How Far Is Too Far...

I stumbled across an advertisement the other day, peddling a rather bizarre new beauty concept, the Snap On Smile. It promised to 'change my smile and change my life'– pretty powerful stuff. I suppose this really begs the question as to how much of our real selves we're willing to reveal and more importantly how many suckers out there are going to buy it...read more »