UNCOVERED

– Vanessa Hartley, Aviva Group plc.

WORDS: Liv Morgan

In light of Aviva's announcement on a new breakthrough predictive diagnostic test for breast cancer, WMB caught up with Vanessa Hartley, Customer Management & Marketing Director, Aviva Group plc. From lobbying for fairer premiums, to focusing on women, and comparing coffee prices to health insurance premiums, Vanessa tells all.

"Healthcare is a challenging environment in every country, not just Ireland" says Vanessa. Aviva are not looking to reinvent the public system, "that's the Government's job" but to "offer a real alternative to those who are seeking one" she enthuses.

Vanessa joined Aviva at the end of 2008, eight months after their takeover of Vivas Health. "I saw it as a fantastic opportunity to change the face of health insurance marketing in Ireland; To work within and shape a market suffering from mass inertia, as well as opportunity to leverage the strength of the Aviva's brand."

Two years on, the demand for a competent health insurance provider is still high and fulfilling this role is at the forefront of Vanessa's mind.

Read more about Vanessa Hartley in in the Winter 2010 issue of WMB, on newsstands now!