WMB Viewpoint Panel

This is an opportunity to share your thoughts and opinions with our Viewpoint Panel, covering our theme ‘A Decade of Progress’.



Marissa CarterCocoa Brown was founded in November 2012 by Marissa Carter, and to date, the brand has been acknowledged around the world with 21 varying product awards. Creator of the world’s first one-hour tan – not to mention her coining of the now world-famous ‘Tontouring’ technique – there are no signs of things slowing down for this working mum of two. Three bottles of her Cocoa Brown tan are sold per minute worldwide across 6,000 stockists and her range of products has expanded to consist of 11 skincare and tanning heroes.

In 2013, Marissa’s first year in business was celebrated with the IMAGE Magazine Start-Up of the Year Award, followed swiftly by her Stellar Magazine Role Model of the Year in 2015 and WMB Female Entrepreneur Award 2015. Most recently, Marissa was the proud recipient of the 2016 UCD James Joyce Award.

With a combined social media following of almost a quarter of a million people, and an average of 210,000 views per week on her Snapchat stories alone, if it’s a shining example in leveraging the power of social media to singlehandedly influence the growth of a brand that you’re looking for, Marissa Carter is killing it.



Martha RyanMartha joined Boots Ireland in 2001 and in that time has been instrumental in developing the HR function in Boots. As Head of HR for Boots Ireland, she plays a key role in the leadership of over 2,000 employees.  She has a strong focus on employee relations, which has directly contributed to the exceptional care Boots provides across its 80+ stores in Ireland.

Martha has a strong background in executive business and life coaching. She prioritises care for colleagues, customers and the community and is an advocate of the role Boots plays in the local community and to this end, is keen to embed the ideals of CSR into the day-to-day business through charity partnerships, fundraising initiatives and volunteering. Boots is the first retailer in Ireland to achieve the ‘Business Working Responsibility’ mark for responsible and sustainable business practices.



Caroline O'DriscollCaroline is a tax partner in KPMG and provides corporate and international tax advice to multinational companies investing in Ireland as well as high-growth indigenous companies as they rapidly expand their business within Ireland and into international markets.

In 2015, Caroline co-founded ‘I WISH’, a not for profit, to inspire girls to choose careers in STEM. With 4,500 open ICT jobs, half the talent pool is being left behind as female participation in STEM remains at critically low levels. To reach young women in Ireland, she and her co-founders hosted the I WISH Conference in Cork reaching 2,000 secondary school students in 2016. Almost 60% of teachers surveyed said that their students changed their subject choices as a result of I WISH. Plans are well underway to expand the programme nationally with I WISH coming to the RDS in Dublin in 2017 doubling the reach to 4,000 girls.

She is Vice Chair of it@cork, European Tech Cluster, a not for profit organisation supporting the technology community in Cork. She leads the ‘Women in Tech’ programme to highlight and promote talented female role models in the technology sector.

This year Caroline was named one of three of Cork’s most ‘Outstanding People of the Year’ by Junior Chamber International (JCI) Cork for her I WISH work and progressed to the national finals to be awarded as one of Irelands Top Ten Outstanding Young People of 2016 by Junior Chamber Ireland . She is the Boots WMB Empowering Women Award 2015 Winner.