Improper Butter Launches Lightly Sea Salted Butter

Award winning start-up, Improper Butter, the young butter brand that targets a millennial consumer, has just launched its Lightly Salted Grass-fed Butter onto the Irish market.  The announcement comes shortly after its UK launch into online retailer Ocado. The company – which has won two consecutive Great Taste Awards (2014/15) – launched their reduced salt … Continue reading Improper Butter Launches Lightly Sea Salted Butter